Writing Director, May 2021-Present
Beauty Writer, September 2020- May 2020
General Writer, September 2019-September 2020
Rouge Magazine
As Writing Director, I formed a select team of 22 writers from over 60 applicants. I work closely with the writing staff to help them develop their ideas into full articles for publication in our print magazines. I am responsible for editing all print magazine articles as well as writing my own. I schedule and lead weekly team meetings and brainstorming sessions until the final publication is sent to print.
While serving as a Staff Writer since 2020, I research and write articles for both print and online publications.
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My Spring/Summer 2021 article, "A Virtual Reality," discusses how legacy beauty brands have failed in the wake of the Covid-19 pandemic. In my article, I describe that while the demise of such brands was accelerated by the pandemic, the true cause was an outdated retail strategy. These traditional brands were left unequipped for a sudden shift to exclusively online shopping.
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In my Fall/Winter 2022 article, I explored Demna Gvasalia's new direction for Balenciaga and how couture is a sensory and deeply personal realm of the fashion world. This article describes the origins of Balenciaga as a historical fashion house and the resurgence of couture from a house whose modern notoriety comes from innovative streetwear.
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My first published article, "Let's Mix Business and Pleasure," was published in the Spring/Summer 2020 Issue. My article highlights how streetwear has evolved into the luxury apparel market. Youthful and experimental, streetwear continues to push the boundaries of high-fashion as well as challenging the idea that fashion trends operate in a "top-down" algorithm.
"A Virtual Reality" Displayed at Rouge Magazine SS21 Release Party Gala