This collection was created for my Fall 2022 Digital Design course. We were challenged to create a street style collection for an underserved population centered around a contemporary fashion movement. My chosen underserved market was women adhering to modesty wear standards and my fashion movement was "hipster" fashion. My secondary target market is Gen X women looking for fashionable and sophisticated apparel in "age-appropriate" silhouettes. I extracted elements of the free spirited nature of women's "hipster" fashion and incorporated free-flowing silhouettes and floral prints.
The final line plan was created in Kaledo Style and the original prints were created using Kaledo Print.
INSPIRATION BOARD
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