This collection was inspired by the contrast between brisk, frosted mornings and bright, sunny afternoon that occur in early Spring. This line was designed to be worn from January to June, including knits and silks for layering. The colors range from pastel pinks to deep greens to symbolize the change in seasonings and the lingering wintertime mood. Each piece in the collection was intended to mix and match together to create a complete springtime capsule. This mini wardrobe was designed to serve a variety of occasions including chic work attire, going to a weekend brunch, lounging at home, or attending a springtime wedding.
The target market includes women ages 25-35 with disposable income. Annual income is estimated between $70,000 and $120,000 and this customer prioritizes high quality, timeless apparel. The feminine color palette and easy-to-wear silhouettes make this line appealing for a wide array of customers and will be offered in XXS-XXL. This customer wants a combination of effortless style and comport at home, the office, and at special events
This collection was created using Kaledo Style, Knit, and Print using all original print, knit, and garment designs.
Comments